How does effective packaging design influence consumer experience?

We always emphasize that packaging is more than just a tool for enclosing products. It serves as a powerful medium to convey your brand’s purpose, drive innovation safely, and captivate the end consumer.

But how can packaging create such a significant impact? At Trombini, this responsibility lies with our Product Development department, which specializes in designing a wide range of innovative paper packaging solutions.

High level of customization

At Trombini, every project is carefully analyzed to provide the ideal model, dimensions, and structure tailored to each client’s needs. According to Luiz Carlos Fontanella, Trombini’s Product Development Manager, “Every solution is meticulously developed and reviewed by our team, with all projects grounded in precise calculations and rigorous testing. This ensures complete confidence that the packaging we produce is perfectly suited for its intended use”.

Packaging design

In addition to developing new projects, the Product Development department also designs and adapts packaging layouts. While the team offers standardized models for specific packaging types, such as refrigerator boxes or containers for fruits and vegetables, they also handle the implementation of pre-structured projects. “All projects, even those provided by clients, go through a meticulous evaluation and adaptation process to align with our production standards. This ensures we deliver solutions that effectively meet both needs and expectations,” explains Fontanella.

Paper packaging is the preferred choice by consumers

In addition to providing security and resistance, paper and corrugated cardboard packaging appeals to many consumers for its practicality, lightness, and, most importantly, its sustainability.

The Trend Tracker 2023 survey, conducted by Two Sides at the end of 2023, revealed that paper packaging is the preferred choice among consumers in more than 16 countries, including Brazil. Of the 15 environmental, visual, and physical factors analyzed, paper packaging ranked highest in 10 categories, outperforming glass (4), metal (1), and plastic (0).

“Packaging is considered the product’s clothing, is part of it. Packaging is not only for transporting, but also for protecting, unifying, and communicating. This has a direct impact on consumer perception and, consequently, on the sales process,” says Fontanella.

Innovation makes a difference

From a commercial perspective, the benefits of a well-executed project are also evident in sales. According to Fabiano Serafini, Trombini’s sales manager in Rio Grande do Sul, innovation is one of the many factors that impact the purchasing decision, and not just the production of packaging. “In an increasingly competitive market, the key to standing out lies in innovation and being different. This applies from the initial service and creation all the way through to how the project is presented to the client. Trombini’s unique approach sets it apart in the market, making it a preferred choice for project development due to its speed, reliability, and the factory’s ability to fully bring projects to life,” says Serafini.

For Plinio Bassi, Trombini sales manager for the Southeast, North, Northeast and Central-West regions, when a project combines the primary need with a differential that adds value to the shape, ergonomics, design, exclusivity, among other attributes, the perceived reaction is one of satisfaction for everyone involved. “Innovation is creating and recreating with the aim of achieving better results, in other ways. Customers embrace innovation proposals with enthusiasm, as long as they perceive added value in the change.”

Did you see how a packaging project designed with creativity, safety and innovation can be the difference your business needs?

Click here and discover our paper packaging solutions.